Putting technology where it had not been, in the language of whoever had to use it.
Mumbai. Latest stint, CTO and Head of AI Transformation at Luke Coutinho. Right now I am building small tools that run on your own machine, and taking a few consulting engagements.
I have been a CTO three times and a co-founder once. For six years I ran a digital business unit which I built from zero to 30% of company revenue. In between I was a product manager, owning products end to end. That is the part people ask me about the most, and the part I enjoyed most.
I saw the pattern only later. A nutritionist does not think in schemas. A mechanic outside Pune cannot read enough English to earn and burn his loyalty points, and he will not tell you that. A farm officer walking the fields for a sugar refinery in Gadchiroli had never used software before it landed on him. None of them asked for a system. All of them got one. The only question which mattered was whether it arrived in a form they already understood.
Right now I build small tools. Each one does a single thing for somebody who is not technical. Then I write up what I measured, including the parts I got wrong.
Led
- 30% of company revenueA digital transformation unit built from zero. The growth led to a founder exit.COO Digital Business, Experience Commerce · 2013–2019
- Almost 80% less time per food planRestructured the technology org across AI/ML, product and QA, and took agentic AI into production where a wrong answer is a clinical event.CTO and Head of AI Transformation, Luke Coutinho · 2024–2026
- Engineering and product from zeroConverted a service business into a product business, twice.CTO, T7E · 2019–2021 · Partner and CTO, Raintek · 2011–2013
Owned
- 1M+ video minutes for one clientCallr.live, enterprise video consultation. Owned end to end. 50,000+ consultations a year, 1v.live architected for 500,000 minutes a day, and in 2022 we shipped transcription, NSFW filtering and colour correction into it, three years before that was fashionable.Product Manager, Brandtouch / Qcomm · 2022–2023
- An ERP running in GadchiroliCrystalsoft, implemented on site in sugar refineries across Maharashtra, for clerks who had never used software. SMILE, an e-book app in Indian regional languages, alongside it.Partner and CTO, Raintek Solutions · 2011–2013
- 250,000 coupons a monthiPuraskar loyalty, redeemable from a feature phone. MechanikTV, 30,000 users, teaching mechanics by video instead of manuals.CTO and product owner, T7E · 2019–2021
Built
- Zero lead dropSales to CRM to delivery on one Zoho flow, with an AI sales agent pre-qualifying leads before a person spoke to them. The operating spine of the business.Luke Coutinho · 2024–2026
- Co-founded one that did not workAI-native B2B SaaS for sustainability marketing and EU compliance. Pivoted B2C to B2B, ran design partnerships. Did not find product-market fit. The expensive version of a lesson about how much you can build before the ICP is settled.Co-founder, Tikao · 2023–2024
- One expert, eighty practitionersAround 80 nutritionists in the practice, none of whom could get time with Luke. His clinical thinking, retrieved against each practitioner's own client, inside a business carrying clinical risk.Luke Coutinho · 2025–2026
How I know whether it worked
Read the essay →
Writing
Full archive →- Can Jev Pass AI 101? evaluation
- I Tried to Break My Own Demo evaluation
- An AI Blessing Booth at Home for Ganpati building
- He Can Name More Things Than He Can Build learning
- Taste: The Part You Cannot Prompt For ideas
- Judgement Is the Thing You Cannot Automate ideas
- Fifteen Years of the Same Problem indic
- The Maharashtra FDA Shipped Something Good public sector
Experiments
All of them →Small things. One problem each. Most of these are not products yet, and the line under each one says what it actually is.
Stripii
Your data never leaves your computer.
CLI ready · Mac app in progress · desktop app paid, CLI open
AI Reading Pen
A child still learning to read needs it in their own language more than anybody.
Public repo · built for Claude Dev Day
Visual QA
It has never run on a shop floor, and until it does I am not claiming it works.
Local prototype · adapters parked until a factory pilot
Jev AI 101
Judgment is cheap now. Planning still is not.
Playable · full benchmark and method online · repo going publicAlso running
More →These run alongside everything else, and one of them has for ten years.
Bobhata बोभाटा
Marathi infotainment. Six hundred thousand followers, still going. The longest-lived thing I own, and where I learned what "in their own language" actually costs.
Platform · in buildVartaforge
An editorial platform for regional Indic dailies and hyperlocal publishers, built on the principle its brand book calls editorial sovereignty: the publisher keeps their own voice.
Fiction engine · in buildKathaforge
A thirteen-agent Marathi fiction and microdrama pipeline, with work published on Pratilipi. The essay about it is the one where every agent approved the chapter and the chapter was dead.
Get in touch
Right now I am taking a few consulting engagements. Usually it is putting AI into production somewhere a wrong answer actually costs something. Write to me, I answer everything.
Or take thirty minutes on my calendar, no agenda: book a slot. I keep it open for anyone working on something in this territory.